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MARKETING COMMUNICATIONS MANAGER

recruitment@aih.com.vn

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Detail

1. Develop & Drive Communication Strategy

  • Formulate comprehensive marketing and communication strategies to strengthen brand image and support growth.

  • Build brand, product, and promotional communication strategies.

  • Define key messaging, creative direction, and execution plans for campaigns.

2. Budget Planning & Management

  • Plan, propose, and manage the marketing budget to ensure efficiency and effectiveness.

  • Monitor cost-effectiveness and ROI of campaigns.

  • Conduct market and pricing analysis to ensure competitive positioning.

3. Execute & Supervise Marketing Activities

  • Oversee execution of all marketing campaigns: brand building, digital marketing, promotions, events, and customer engagement programs.

  • Manage brand identity, social media platforms, and digital presence.

  • Develop sales kits, POSM, and promotional materials.

  • Conduct customer satisfaction surveys and propose experience enhancement strategies.

4. Public Relations & Media Management

  • Establish and maintain strategic relationships with media and PR partners.

  • Lead communication crisis management and ensure message consistency.

  • Support public health awareness campaigns and CSR initiatives.

5. Product Development & Business Growth

  • Collaborate cross-functionally to generate ideas for new services and products.

  • Analyze customer data, expand loyalty programs, and optimize database utilization.

6. Team Leadership & Department Operations

  • Lead, coach, and develop the marketing & communications team, ensuring performance and professional growth.

  • Set and monitor KPIs, conduct performance evaluations, and manage rewards/disciplinary actions.

  • Design training programs, manage workforce planning, and improve internal coordination processes.

  • Oversee risk management and ensure operational efficiency of the department.

    REQUIREMENTS

  • Bachelor’s degree in Marketing, Communications, Business Administration, or related field.

  • Minimum 5 years of managerial experience in a similar role, preferably in healthcare or premium service sectors.

  • Strong leadership, planning, coaching, project management, and financial analysis skills.

  • Proficiency in digital marketing, data analytics, CMS, and excellent communication skills in both English and Vietnamese.

  • Strategic mindset, creativity, adaptability, and high resilience under pressure.

  • Recruitment Deadline

    Recruitment Deadline

    30/11/2025

  • Level

    Level

    Manager

  • Industry

    Industry

    Healthcare, Hospital

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    Skill

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